APA Style

-, ., Paharia, R. (2013). Loyalty 3.0: How Big Data And Gamification Are Revolutionizing Customer And Employee Engagement (-). New York: McGraw-Hill.

MLA Style

-, ., Paharia, Rajat. "Loyalty 3.0: How Big Data And Gamification Are Revolutionizing Customer And Employee Engagement". - New York: McGraw-Hill, 2013. Text.